Small Business Digital Marketing Agency
If you own a small business with big ideas then welcome aboard.
Marketing Plans
A good marketing plan starts with identifying who and what your business is.
And more importantly, what it’s NOT.
Since the beginning of 2020 the business world has been totally changed. That means your customers have changed. And so should you. Together we need to understand what your business should become if it is to beat your competitors and dominate your market. We also need to know how your business should change to meet the new challenges coming in 2021 and beyond.
You may be asking what all this has to do with sales? Frankly, nothing but that is not why you should be talking to us. Marketing is not about sales. It is all about leading willing qualified buyers to your business so that you can sell them your products and services.
Domain Registration
All the usual names plus the more specialised domain extensions
Domain Hosting
We can also provide a full hosting service with Windows, Linux and WordPress servers.
Web Design Services & Management
Designing websites is relatively straightforward but the ongoing management is where the effort is needed.
Identifying Your Customers
The second phase of a good marketing plan is to clearly and concisely identify just who your customers are.
More importantly, who they should be.
Many businesses spend a lot of time, effort and money on finding new customers whilst ignoring old ones. How often have you been the victim of a special offer being offered to new customers only whilst you, an existing one, are totally ignored? Don’t ignore you old customers because they are the people who have carried you to where you are now.
Of course, the buying habits of our country have changed over the past year so it is time to re-assess your whole marketing strategy. Can you still supply your customer base or will you have to pivot in a completely new direction? Will your new customers want or need your products and services or will they have to change as well? These are important questions.
Logo Design
A good logo should be simple, meaningful and clear who it's for and what they do.
Lead Generation Services
Every business needs customers but not every business needs sales leads. We can help you develop a lead generation system.
Social Media Management
Possibly the most time consuming of all the marketing functions any small business owner needs to do. For that reason alone it's one you should outsource to us.
Motivating Customers to Buy from You
The primary function of marketing is to talk to your customers.
Talk to them in such a way that motivates them to actually buy from you.
That means knowing who they are, where they meet, who they talk to, what they talk about, what they buy and from whom. With that knowledge we can structure the right message to be delivered in the most effective way possible at the best time to appeal to their buying habits.
Social media is a lot more complicated than just posting pictures of your cat on FaceBook. We take a much broader view of your potential market before creating a laser focused campaign to encourage very specific people to select your business as their preferred supplier.
If you like we can also discuss ROI, SEO, PPC, CPC, meta tags, CRT, quality score UI and demographics, avatars and target markets and all sorts of other very posh sounding phrases. We prefer to use simple English that makes sense to everybody.
Flyers and Brochures
Flyers and brochures still have their place in modern marketing campaigns. Their popularity has been superseded by social media and videos but when used creatively they are still very effective.
Business Card Design and Letterheads
The humble business card, sadly going the same way as the Dodo. Like flyers and brochures these marketing stalwarts are replaced by electronic media.
Advertising Boards
Love them or hate them they work. They work because they are always in your way and you have to walk round them. That means you look at them which makes them effective when used properly.
Fishing For Customers
Finding new customers is a lot like fishing.
You need to have the right bait, correct rod and be fishing where the fish are.
And of course, everybody else is also fishing for YOUR customers
- Social media,
- Google,
- WhatsApp,
- Twitter,
- websites,
- brochures,
- advertising,
- email,
- texting
They are all different types of fishing rods. Using written and spoken words, pictures and videos are the different bait you can use.
Knowing where to find the right type of customer is the next problem to overcome.
We know the techniques, procedures and skills necessary to provide the answers. That is what we do and we do it very well.
eMail Campaigns
The curse of our lives and still one of the most effective marketing tactics we have. Every business should have a mailing list. If you are not actively creating a dynamic emailing list then your are missing out on massive sales opportunities. Talk to us today to get you started. (Conventional wisdom says that each address in your list is worth $1.00 [about £0.70] per month to you.)
Product Photography, Drone & Video Production
Everywhere you look there are examples of what your business should be doing. Your wife's uncles cousins distant nephew making homes movies is not going to cut it in the business world. Your business deserves professional expertise and facilities. Effective photography and videos don't have to be expensive. Talk to us.
Business Strategy Consultation
Everything we do for our clients is meaningless if they don't have a business strategy. Don't fly by the seat of your pants. Get the essential guidance and clarity of intention you need to take your business to the next level.
