{"id":34,"date":"2021-01-15T11:52:27","date_gmt":"2021-01-15T11:52:27","guid":{"rendered":"http:\/\/perodimarketing.com\/?page_id=34"},"modified":"2021-03-05T16:08:21","modified_gmt":"2021-03-05T16:08:21","slug":"identify-who-and-what-you-are","status":"publish","type":"page","link":"https:\/\/perodimarketing.com\/index.php\/what-we-do\/identify-who-and-what-you-are\/","title":{"rendered":"Identify Who and What You Are"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"34\" class=\"elementor elementor-34\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c5c701 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c5c701\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db1c987\" data-id=\"db1c987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81d7c44 elementor-widget elementor-widget-heading\" data-id=\"81d7c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phase One of your marketing plan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f408895 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f408895\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89f711f\" data-id=\"89f711f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9cb18e elementor-widget elementor-widget-image\" data-id=\"f9cb18e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/su-kamal-o9UBVrDqkhk-unsplash-1024x683.jpg\" class=\"attachment-large size-large wp-image-753\" alt=\"\" srcset=\"https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/su-kamal-o9UBVrDqkhk-unsplash-1024x683.jpg 1024w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/su-kamal-o9UBVrDqkhk-unsplash-300x200.jpg 300w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/su-kamal-o9UBVrDqkhk-unsplash-768x512.jpg 768w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/su-kamal-o9UBVrDqkhk-unsplash-1536x1024.jpg 1536w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/su-kamal-o9UBVrDqkhk-unsplash-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b0e444\" data-id=\"5b0e444\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b544e elementor-widget elementor-widget-text-editor\" data-id=\"77b544e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A very clear understanding of what your business is and what it does. What you have been doing may not be aligned with the changed market of today. With so many businesses hitting the wall you cannot afford to be complacent.<\/p><p>Marketing is not selling. And selling is certainly not marketing. Our vision of marketing\u00a0<\/p><p>You need to be able to communicate your brand<\/p><p>colours, style patterns design, images and theme.<\/p><p>The look and feel to be consistent.<\/p><p>brand must be current, relevant and evolves over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03e387a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03e387a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7131605\" data-id=\"7131605\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d08114 elementor-widget elementor-widget-text-editor\" data-id=\"1d08114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Multi-layered message to suit product or service differences. Targeted to specific customer demographics<\/p><p>Possibility of pivoting into new areas and facilities<\/p><p>Use electronic media as a channel into customer minds<\/p><p>everything today is visual but to standout from the crowd your message needs to be memorable and visually striking (umbrellas)<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb8d271\" data-id=\"fb8d271\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268cb89 elementor-widget elementor-widget-image\" data-id=\"268cb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash-819x1024.jpg\" class=\"attachment-large size-large wp-image-748\" alt=\"\" srcset=\"https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash-819x1024.jpg 819w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash-240x300.jpg 240w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash-768x960.jpg 768w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash-1229x1536.jpg 1229w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash-1638x2048.jpg 1638w, https:\/\/perodimarketing.com\/wp-content\/uploads\/2021\/02\/balazs-ketyi-LPWl2pEVGKc-unsplash.jpg 2000w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Phase One of your marketing plan A very clear understanding of what your business is and what it does. What you have been doing may not be aligned with the changed market of today. With so many businesses hitting the wall you cannot afford to be complacent. Marketing is not selling. And selling is certainly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":32,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-34","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/pages\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":0,"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/pages\/34\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/pages\/32"}],"wp:attachment":[{"href":"https:\/\/perodimarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}